G-III specialises in designing, sourcing and marketing apparel and accessories under owned, licensed and private label brands.Įarlier this month, the brand reported that its net sales for the second quarter of 2022 rose by 62.5% to $483.1m compared to $297.2m a year earlier. “We have confidence and peace of mind that G-III will elevate the iconic Sonia Rykiel brand to its global potential.” “With G-III’s dominance in a diversified range of lifestyle categories, along with its well-established and broad range of retail partners, we see a bright future for the growth of the brand. Sonia Rykiel current owners Eric and Michael Dayan said: “We are thrilled to have found G-III, a true apparel and accessory powerhouse with a strong portfolio of globally recognized brands, as the new owners and stewards of the Sonia Rykiel brand. In 1962, Sonia Rykiel designed and manufactured the first knitwear line to embrace the female form. Share on Facebook Share on Twitter interview by OLIVIER ZAHM and CAMILLE BIDAULT-WADDINGTON personal photos of SONIA RYKIEL.
G-III will keep Sonia Rykiel’s existing executive management team and use its Europe-based infrastructure, as well as its supply chain knowledge, to expand the business across multiple categories. In 2002, Rykiel launched Rykiel Woman a lingerie and erotica shop on the Rue de Grenelle and released a lingerie line for H&M, which evolved. “We believe there is significant opportunity to unlock the untapped potential of this brand as we look to accelerate our global reach.”
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